So you’re interested in pre-ordering your comics! Great, welcome! Pre-ordering a comic is a pretty easy process that has a HUGE effect! Comic shop owners have limited space and tight budgets, so they’re very careful to only order stock they know they can sell. When it comes to a new series by new creators, your local shop may be unsure how many copies they should order.
That’s where you come in! When you pre-order a comic like The Unbeatable Squirrel Girl, Motor Crush, or Fence, you’re letting comic shops know you’re going to support them and more comics like them, which helps retailers place orders with confidence.
Then it goes even higher up the ladder! Comic publishers receive news on how comic shops are ordering their comics, and that informs them how many comics they need to print to meet retailer (and customer) demand.
In the comic market, one of the most effective ways to support the comic you love and the creators who make it is to pre-order!